As a pillow, in the brand entity shop sells for 500 yuan, and brand wechat business agent for half the price of counters, so consumers should choose what kind of channels? Under normal circumstances, people from buying cheaper channels. However, the sky can fall pie really? Half price of the product is exactly the same? Why wechat business is lower than other channels price?

　　Recently, in the small shop to buy a represented by a red "network" of senor bynum children sleep pillow (fresh). According to the product details, the pillow to original price 588 yuan, brand stores do activities lowest price is 400 yuan, senor Tmall flagship store sales promotion price of 389 yuan, and under this "net red" talk with brand group is 299 yuan for the mail, also presented a brand for the group purchase consumers additional custom replacement pillowcase.

　　After I receive my pillow, a reporter from the packaging, material, product appearance, introduction and did not find what is the exception, but differ with counters nearly half of online prices, still let journalists wonder: brand, how to balance between entity dealers, agents and wechat business interests? So the supply of unfair price system, to survive in the cracks of the entity shop how to survive?

　　The price gap between hidden quality differences

　　With these questions, the reporter contacted the senor Liu Kun e-commerce manager, he admitted that he has authorized the "net red" brand sales, bynum children sleep pillow (fresh), but denied that the products sold in the store. He said: "for this product, we with the 'net red agent repeated discussions, eventually to improve before the pillow core material, bamboo charcoal cotton to green cotton, other function is roughly same, therefore, this product specified for the pure and fresh version, is wechat business channels for products, brand and shop selling products are different." This is why the two sales channels are almost half of the price of reason, because the two are not a product.

　　But when it comes to the net of "red" have suspected of mislead consumers, Liu Kun said that in the agent senor network "red," brand on the careful inspection and product training, this time should be belong to personal failure, should not "intended to", but later they will strengthen the supervision of such events. But, for why don't you will be more pure and fresh version of the price advantage bynum children sleep pillow in the entity shop sales channels, Liu Kun did not give a clear answer.